logo/identity: Computer Assist, LLC.

On March 8, Computer Assist, LLC. came to me looking for a logo they needed ASAP. I was given a timetable of about a week, and a *cough* few pages of rough sketches reflecting what they had in mind.

ca-client-work

After sorting through the small mountain, one certain doodle stood out among the rest.

ca-shape

 

This shape was repeated with slight variance on many of the pages. They wanted something simplified and iconic, and perhaps reminiscent of a contour drawing of the initials. My version, I decided, would be rooted in strong geometric lines. A 270° arc would compose a letter “C”, while adding a curved line turns the composition into a lowercase letter “a”.

process

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