logo/identity: Computer Assist, LLC.

On March 8, Computer Assist, LLC. came to me looking for a logo they needed ASAP. I was given a timetable of about a week, and a *cough* few pages of rough sketches reflecting what they had in mind.


After sorting through the small mountain, one certain doodle stood out among the rest.



This shape was repeated with slight variance on many of the pages. They wanted something simplified and iconic, and perhaps reminiscent of a contour drawing of the initials. My version, I decided, would be rooted in strong geometric lines. A 270° arc would compose a letter “C”, while adding a curved line turns the composition into a lowercase letter “a”.


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